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Selling your home is one of the most important and potentially lucrative decisions you will ever make in life. It goes without saying that this is definitely something that you don’t want to leave to chance. Rather, you will want to make sure that you do everything right to guarantee that potential buyers will appreciate the value of your home so that it sells at a profit without languishing for too long on the market.

To that end, get familiar with these key opportunities to make your listing a successful one:

Due diligence

At the core of every home-selling effort is research. This is a great place to get started since selling your home is actually a more nuanced task than you might realize at first glance. There are, in fact, many processes to consider and remember that can be overwhelming for a real estate novice. Doing your due diligence before anything else will undoubtedly do wonders in making the journey more manageable.

For instance, listing your home on a Thursday or Friday might be to your advantage, and how you set your price can be eye-catching or off-putting to potential buyers. Finding a listing agent who knows the local market and can help guide your decisions is an endeavor worth undertaking early on, and there are some other things you can do before your listing goes live.

Competitive mindset

No doubt, pricing is also one of the most pressing things to think about when selling your home. The real estate market is generally a very competitive one, so it’s crucial not to price your property too high or too low in order to guarantee success. Rather, you want it to be competitive, so do the legwork and find out how much homes are selling for in your immediate area and how they compare to yours. Ditto for properties that are yet to be sold, as well.

Of course, being competitive also means that you want your property to be more attractive than the competition so that it sells quickly and profitably. This makes staging very crucial. In fact, much of the success of your home’s sale hinges on it.

And as Reader’s Digest explains, it’s wise to consider home improvement projects that are particularly compelling to potential buyers, such as kitchen upgrades and bathroom renovations. Don’t leave out some trendy touches as well, but don’t get carried away. Keep in mind you want an overall look that isn’t “too” anything, offering the broadest possible appeal to house hunters.

Along those same lines, depersonalization is also critical. Buyers are more compelled to buy a home that they can see as theirs, so make sure to remove all your clutter and change too-personal and unique details, like stripping off whimsical carpeting in favor of hardwood floors. And of course, don’t forget to deep clean before showings to put your—or more accurately, your home’s—best foot forward.

Last-Minute Repair Resources for Harried Homeowners

When it comes to selling a home as quickly as possible, you need 
the right contractors at your fingertips when unexpected issues arise.

Need an electrician to fix an outlet?

Need a plumber to fix a pipe ASAP?

Need your carpets cleaned?

Need your AC serviced at 8 a.m. on a Saturday?

Need a garage door mechanic?

Marketing strategy

Finally, know that it’s not enough to have a nice home that’s priced well and listed at the most opportune time. Such measures will still fail if nobody knows that your property is out there and ripe for the picking.

You need a solid marketing strategy to get your property on the radar of people who are on the market for a new home. This will entail promoting your listing on the right platforms to reach home buyers. Your listing agent can help guide your choices in this regard.

Of course, getting pro-quality photos of your property is another must. More often than not, these photos are the first thing that potential buyers see, so these should be able to offer a lasting first impression and even be compelling enough to get buyers to the showing.

Selling your home is an exercise in planning and strategic thinking. Do your research, stage and price appropriately, depersonalize, and find a great agent to help guide you through this process. Thanks to good decisions on your part, ultimately, your home will sell itself.




Written By: Shirley Martin, tidylifetoday.com

In an industry that is ever changing and evolving, real estate looks to its agents for dependability. Timothy “TJ” Perkins embodies this, having been with Acropolis Realty Group from the very start. In his senior year at Syracuse University, TJ approached Steve Case, who is now the owner of Acropolis Realty Group. But at the time, to TJ, he was simply “Professor.” When TJ asked Steve for insight on any real estate companies in the Syracuse area he thought would be a good fit for Perkins, Steve had a unique offer. He did have a company in mind, but it didn’t exactly exist yet. Steve was parting from the company he was working for at the time with a plan to start a business of his own. When Steve proposed the idea of founding the new company together, TJ instantly replied:  “Hell yeah, let’s do it!”

Growing up in West Monroe, Perkins had considered pursuing a career in New York City, but when the opportunity to begin Acropolis Realty Group arose, TJ had special insights into the area and the people he would be working with. “When I first started I did a lot of my business in Oswego County. I knew everybody up there. I knew every road. I knew the prices of every house.” As the business and regions Perkins was working in expanded, so did his market knowledge, allowing him to evolve into “a market expert in all of Syracuse’s markets.”

Years later, TJ’s “let’s do it” enthusiasm is still applied to his business today.  As part-owner of the Acropolis Realty Group residential branch, the average day consists of being a support to Acropolis’ over forty agents, as well as business development in recruiting new agents. It is these agents that make TJ’s job so gratifying.  The fruits of TJ’s labor came to light during a corporate retreat at Greek Peak. Four agents shared with TJ that they had their best year in real estate since joining the Acropolis team. “Seeing people succeed when they come on board with us is the most rewarding. Being able to guide the agents to close deals is one of the best parts of my job.”

TJ’s passion for creating a sense of unity within Acropolis Realty Group is ever more so amplified now, given the current state of uncertainty experienced worldwide. TJ, along with  the leadership team, are intentional about bringing the team together virtually and host weekly happy hours. These meetings allow agents and staff to ask questions to help navigate this unknown time together. More importantly, this time together each week helps to build a sense of camaraderie within the Acropolis family. “By helping to remove the fear, my hope is that agents will focus on the opportunities more than the hurdles.” Perkins continues to encourage his agents on how to grow their business, just in new ways now.

From a wide-eyed college student unsure of his future to now a broker and part-owner, TJ Perkins and Acropolis Realty Group have successfully grown together. Joyfully, the growth continues within TJ’s home, where he’s started a family just thirty minutes away from where he grew up. And, his roots continue to grow in this good upstate soil---at home,  in the office, and beyond. 

2020 has already been a challenging time for real estate investors as the uncertain economy has caused a cooling off in some of the hottest real estate markets, in spite of continued historically low interest rates. The Coronavirus in addition to the 2020 Presidential election both have the potential to negatively affect the economy, which in turn has left investors and future property owners questioning if now the right time is to sell, rent, or buy. The last thing anyone wants is to regret their decision to put a property on the market or invest in potentially overvalued real estate. In order to provide some guidance, here are three trends and predictions that will most likely affect real estate in 2020 and the following years to come.

1.)  A Greater Concentration of Demand for Housing & the Slowing Home Prices

With the changing economy comes the concentration of new jobs in secure industries such as information technology (IT). The hub of these large firms is mainly located in major cities. This leads to a new demand for housing not only directly in these urban areas but in the surrounding suburban ones as well. Investors should be conscious of the fact that this new demand for housing in larger markets means there will be a shortage of housing. As demand surpasses supply, the price of real estate for both buyers and renters will continue to rise. This is attractive to property owners looking to maximize sales or rental costs on the properties they are looking to put on the market or up for rental. 

            However, this does not mean that prices can go up forever. Although demand for housing in these markets has increased, it is predicted the prices of homes in areas like San Francisco, Silicon Valley and Seattle will continue to drop throughout the upcoming year. This generally occurs when property prices outrun local incomes. Due to the prediction that the value of certain homes across the country will begin to fall, if an investor were thinking of cashing in a property in order to get out of a market, now would be the ideal time as prices are likely at their peak.

2.)  Widening the Gap Between Owning and Renting

In the past decade, many real estate investors have purchased single-family homes to rent to families in major cities such as New York, Seattle, Portland, Miami, Nashville, Charlotte, and Boston. This is due to the increasing property value of single-family homes in these urban areas. As mentioned before, with the demand of home ownership rising in the past five years, investors have been able to raise rents for those unable to purchase a home or preferring to rent . However, as rents continue to surpass income available to housing, many individuals have been forced to move to smaller cities and commute further in order to make the cost of living affordable.

            Because the number of people who can afford the high rent in these cities is small, a new suggested strategy in these markets is to split single-family homes into four rental units to make them more affordable. Even though this takes time and requires money on the investor’s behalf, it will make the cost of living more affordable, and it benefits the investor as more tenants can occupy the space. Should “rent control”come into effect in 2020, creating more units will allow investors to continue to make a reasonable income off of renting their properties.

3.)  The Diversified Version of a “Mall”

A more interesting trend that has been seen in 2020 is the idea of a more diversified mall. Many massive department stores are being forced to close due to the growth in online shopping. With 9,000 more retail and department stores closing at the end of 2019, many mall owners are looking for unique yet profitable ways to occupy about 2,000-3,000 square feet of space per store closing. This is challenging because most companies looking to enter the mall market cannot fit into a space large enough to fit an entire department store.

            As a result, many mall owners are filling these massive spaces with workout facilities, entertainment areas, apartments, restaurant areas inside the store, co-working spaces, and more. So far, this has been profitable for many malls and shopping plazas because not only are there more attractions at these locations besides shopping, but their real estate value is high due to their proximity to all the stores, restaurants, and other entertainment venues. Investors are starting to look at these apartment units to see if there are long-term rental possibilities or if this is just a fad.

            With all of this information in mind, 2020 will be an interesting year for those involved in the real-estate industry. Renting has become the new buying, especially in cities that are jacking up their prices because of the demand from potential homeowners. Going into 2020, it is important to realize now may be the time to sell as property value is high and the future of the economy continues to be uncertain. In addition, as potential buyers begin to look at real estate in more affordable rural areas, maybe they should consider seeing if their local mall has recently opened an apartment complex!




Written By Kathryn Elliott, SU Hill Communications